According to Chung, who is concurrently president of Synergy Hill & Knowlton, "In Korea, digital is already a core and integrated component of virtually every communication strategy and campaign we undertake."

Over the past three years HS and her team have devised and implemented innovative digital solutions for Korean clients that have improved their ability to market effectively not only in Korea, but globally. "These are strategies and solutions we are looking forward to now rolling out across the region", says Chung.

"Regional and global practice areas are a key component of the thought leadership that H&K brings to its clients" said Vivian Lines, president & COO, Hill & Knowlton Asia Pacific. "HS will provide practice leadership and support across all of our APAC offices and to the dedicated digital specialist teams based in Sydney, Singapore and Beijing. She joins seven other practice leaders who work across Hill & Knowlton Asia Pacific to develop and implement specialized communications solutions."