Chinese companies keen to improve their international image can now benefit from Hill & Knowlton's offering that integrates the best in global practices with Hill & Knowlton's vast network of industry experts in order to deliver strategic consultancy services that serve the international communications needs of Chinese companies.

Frances Sun, senior vice president of Hill & Knowlton China, will lead the practice from Beijing. Mrs Sun was previously client service director for Hill & Knowlton's Beijing 2008 Olympic Games International Communications Project.

On her new role, Mrs Sun commented, "Chinese companies are facing a flood of challenges overseas, from product safety and quality concerns to local competition in new markets and different cultural practices. Communications plays a crucial role in informing consumers, business partners, and local governments that Chinese brands have the ability and credibility to meet their needs."

James Heimowitz, president & CEO, Hill & Knowlton North Asia said, "Hill & Knowlton's global talent network has the right combination of international experience and local expertise to counsel Chinese companies on their communications strategy abroad and its execution."

This offering will feature the following services: development of an international PR system, corporate reputation and brand management communications, executive leadership communications, M&A communications, IPO communications, crisis and issues management infrastructure, corporate social responsibility consultancy, and professional workshops.