The healthcare industry is a complex arena in which intense internal and external pressures from costs, industry development, national healthcare polices, unpredictable issues and crisis experienced in one market, may have both local and regional knock-on impact.

Expertise, relationships and knowledge
Hill & Knowlton Singapore's Healthcare team has extensive experience and expertise, working with local healthcare industry associations and leading international pharmaceutical companies.

We leverage off industry expertise, good relationships with the local medical community and in-depth knowledge of Singapore's medical media landscape to provide clients with strategic insights to deliver outstanding service commitments. We mobilise the right stakeholders and spokespersons for the client's business, work with leading health beat media reporters and editors, identify and mitigate issues, and develop strategic partnerships with medical and patients' support organisations.

Service offerings
Our expertise covers strategic, corporate and industry positioning which include:

• Product launches
• Disease awareness campaigns
• Patient medical education programmes
• Consumer healthcare
• Crisis and issues management
• Media training for key opinion leaders and company spokespersons

We are proud to have applied our healthcare and pharmaceutical expertise to the Singapore launch of Tykerb.

For more information on our healthcare & pharmaceutical practice, please contact us.