It's difficult for marketers to get through these days. The consumer seems ever more elusive, ever more savvy, and much more difficult and expensive to reach through "normal channels." Our job is to shift the needle, whether to launch a new product, drive sales or increase market share.
Market insights, creative thinking and business outcomes We are experienced and expert at overcoming the toughest marketing challenges. With our market insights and creative thinking, H&K is able to translate ideas into business outcomes. And, in a world of increasing "noise", we understand how to use distinctive ways to promote our clients' brands or thinking.
We do this by engaging with the consumer in question and implementing a range of "pull marketing" techniques -- not the traditional "push marketing" approach. We understand our consumers and are able to engage with them using the right messages for the appropriate touch-points.
If you want to talk with consumers, please talk to us.
Service offerings Our specialist offer includes:
- New product launches
- Brand communication campaigns
- Key opinion leader (KOL) seeding programmes
- Leveraging sponsorships
- Celebrity, stakeholder and third party endorsements
- Consumer & lifestyle media relations
- Events
We are proud to have applied our marketing communications expertise to Porsche and Georg Jensen.
For more information on our marketing communications services, please contact us.