As the world becomes more globalised and affluent, sport is increasingly taking centrestage in public communication. International sporting events reach far beyond physical competition to create benefits for political and economic relations between regions and countries, as much as they can act as cultural platforms for hosting countries. At the same time, companies are seeing sports sponsorship opportunities as powerful avenues to build their brands and win new fans.

Diverse skills and capabilities
Hill & Knowlton's Sports Marketing & Sponsorship offer brings to the table skills and capabilities drawn from several backgrounds. For example, from marketing communications, we draw on our ability to help clients steer their branding campaigns to score with target audiences. From public affairs, we call on our extensive experience working with governments. We also connect clients to our global network of experts who have worked on major international sports initiatives.

Service offerings
Our expertise also covers:

• International media and stakeholder outreach
• Counsel on engagement of sports organisations and grassroots groups
• Social media channels Market intelligence

We are proud to have applied our sports marketing and sponsorship expertise to positioning London for the 2012 Olympics Candidate City.

For more information on our sports marketing and sponsorship services, please contact us.