Public relations is a crucial corporate communication and marketing component for technology brands in winning mindshare, and ultimately, market share in Asia Pacific.

Global and emerging technology companies have partnered with Hill & Knowlton in Singapore to create a competitive edge in today's dynamic business landscape through strategic PR insights, ideas and tactics.

Broad range of experience, talents and client portfolio
The foundation of our Technology Practice is our broad range of experience, talents and client portfolio. Our talents in the Technology Practice in Singapore, which include seasoned in-house and agency PR practitioners, former editors and journalists; and creative Gen-Yers; have a combined 80 years of communication experience.

We have worked with HP, Motorola, Sony Ericsson, VMware, CA, 3Com, Cisco, Verizon Business and other global technology brands to create and roll out Singapore and Asia Pacific-wide PR campaigns. We have also partnered with clients extensively to develop and manage their networks of PR agencies and partners in the region.

Service offerings
Our promise to technology clients are:

• We deliver strategic PR counsel based on experience, industry knowledge and network reach
• We execute PR activities that deliver measurable impact on the brand and business
• We create long-term and meaningful partnerships between clients and their stakeholders

As customers seek new avenues to engage the growing media of blogs, social networking spaces and virtual digital worlds, we also have developed expertise in the emerging space of interactive PR, through our Digital Practice team.

We are proud to have applied our technology expertise to Sony Ericsson and Fusionopolis.

For more information on our technology practice, please contact us.